Société vaudoise de médecine

1 October 2020

360° strategy, advice and permanent monitoring

Since the fall of 2017, ftc communication has been supporting the Société vaudoise de médecine (SVM) in its internal (3,700 members) and external communication and providing permanent support on various issues (strategic communication advice, content creation, media relations, event organization, website and social media management).

During the first 18 months of collaboration, the agency also carried out an analysis and complete overhaul of the institutional communication strategy of the SVM, which led, among other things, to:

  • the modernization of the visual identity (in collaboration with Haymoz Design)

The agency also provides the editorial secretariat for the Courrier du Médecin Vaudois, the magazine of the association published 6 times per year.

A story that began in 2001

Both sides didn’t know it yet but the story of ftc agency with the Société vaudoise de médecine (SVM) already began in 2001, when our current director François Huguenet started working for the SVM at the very beginning of his career as communications advisor, on behalf of another agency at the time. It represented a good opportunity for him to learn about a new field of activity, as well as the internal and external issues of professional policy. For nearly 10 years, he thus already contributed to making the SVM a more audible player with the media and cantonal decision-makers.