Mélina Vigliotta was elected as a new member of the Western Switzerland Public Relations Association Committee on May 27.
With this election, Mélina Vigliotta continues a tradition dear to the agency: the commitment to the defense of the communication and public relations sectors in French-speaking Switzerland. Before her, ftc communication founder Félix Teuber had assumed the association’s presidency and François Huguenet, director, was also a member of the Committee from 2007 to 2011.
“In an increasingly digital context, where the disciplines of communication, PR and marketing tend to converge, the PR industry faces many challenges. I look forward to helping to promote a more strategic definition of our profession, highlight our unique know-how and defend the interests of professionals in the sector,” explains Mélina Vigliotta.