Agency life – 1st quarter 2015

31 March 2015

Communication on the cessation of analog TV for upc cablecom – “Les Experts Maison” campaign – 2014 Activity reports for the FVE and the Centre Patronal – Launch of Coca-Cola Life in Switzerland – Crisis communication – Accuray International event at CHUV.

From January to March 2015, our agency has :

  • supported upc cablecom, the leading combined provider of TV in Switzerland, in announcing the cessation of analog TV broadcasting in the French-speaking part of the country. This action involved notably the organization of a day of meetings with the media in Fribourg, Lausanne and Neuchâtel, as well as the conception and the realization of a  TV informercial that is broadcasted on the main regional TV channels;
  • designed and coordinated the experts maison campaign, created in order to value construction work in the region. This operation took place over several months, with notably the broadcasting of a 10 episodes TV show on the local channel La Télé. This campaign was created as a common project between the Fédération Vaudoise des Entrepreneurs, the main professional association for the building industry in the Canton of Vaud, and some other construction work associations.
Experts maison

Production of the photos

  • supported a Zurich-based partner agency Oppenheim&Partner for the media launch of Coca-Cola Life in the French-speaking part of Switzerland;
  • advised and supported several clients in the field of crisis communication (media or/and HR issues, restructuration);
  • organised an event for Accuray International at the Cantonal University Hospital CHUV in order to present the new CyberKnife system to main stakeholders and key opinion leaders;

During the same period, we also provided various communication services (consulting, project management, writing) for the following clients :

Accuray International – Association vaudoise d’établissements médico-sociaux (AVDEMS) – Association Vaudoise d’Aide et de Soins à Domicile (AVASAD) – Association Vaudoise du Diabète (AVD)  – Centre patronal – The Coca-Cola Compagny Switzerland – Département des institutions et de la sécurité de l’Etat de Vaud (DIS) – Diageo Suisse – Eden Europe – Etablissements hospitaliers Nord Vaudois (eHnv) – Fédération des Hôpitaux Vaudois (FHV) – Fédération Vaudoise des Entrepreneurs (FVE) – Ligues de la santé – Pro Senectute Vaud – Siemens – Switel – Transitec – upc cablecom.