Yan Luong

Co-director, consultant

  • 15 years of experience in corporate and digital communication
  • Academic lecturer in digital communication and crisis management
  • Master’s Degree in Marketing and Tourism management (HEC Lausanne, 2002)

Yan Luong help organizations, institutions and NGOs understand and leverage institutional communications with a focus on digitalisation, social media, content strategy and community engagement since 15+ years.

After having led youth radio station Couleur3 communications activities, he participated in the development and deployment of the digital communications units at various Swiss institutions (Montreux Jazz Festival, Radio Télévision Suisse, the Swiss Federal Department of Foreign Affairs, the International Committee of the Red Cross).

He then acted as deputy director at foraus – an associative grassroots foreign policy think tank – and focused there on collaborative innovation as well as the developement of executive education programmes at the heart of International Geneva.

From 2019 to 2021 he kickstarted the communications unit of the Department of Culture of the City of Vevey, where he implemented several cultural policy projects and overviewed the communications activities of three museums, a public library and a festival.

As a digital marketing & communications strategy consultant, he has been advising institutions such as Pro Helvetia (Switzerland’s council for the arts), Canton de Vaud’s information office and the Canton du Valais’s Department of Culture.

He teaches digital communications strategy, social media management, digital crisis management and growth hacking at the Swiss Academy of Marketing (SAWI), the University of Geneva (UNIGE), the University of Applied Sciences of Western Switzerland (HES-SO), Lausanne’s Conservatoire (HEMU) and University of Lausanne (UNIL) / Swiss Institute of Technology (EPFL) joint continuous education programme.

Yan Luong has joined ftc communication in April 2022 as a senior consultant, aiming to bring his expertise in holistic communications, media relations, digital strategy, content strategy, social media management and online reputation management to its clients.

Since April 2014, he has also assumed operational management of ftc communication as co-director with François Huguenet.