Our agency is delighted to welcome Selsa Maadi as a new consultant with a particularly diverse and well-rounded professional background. With dual qualifications in telecommunications engineering and political science, Selsa Maadi initially pursued two intertwined careers over a period of 15 years: as a freelance journalist for 20 minutes, 24 heures, Bilan, Le Courrier and IB Com, and as a digital communications specialist at 20 minutes and the Federal Department of Foreign Affairs (FDFA), before moving into public relations at RTS.
From 2015 onwards, he specialised in institutional communications within Vaud’s healthcare and social sectors, working for organisations including the Vaud League for Health, Unisanté, the City of Lausanne’s Childhood, Youth and Neighbourhoods Department, and AORIS, where he held various positions of responsibility.
Selsa Maadi will primarily support ftc communication’s clients across French-speaking Switzerland in developing institutional communication strategies and projects, as well as their digital and editorial implementation.
