{"id":5562,"date":"2020-10-01T16:39:09","date_gmt":"2020-10-01T15:39:09","guid":{"rendered":"https:\/\/www.ftc.ch\/?p=5562"},"modified":"2021-02-11T15:19:30","modified_gmt":"2021-02-11T14:19:30","slug":"societe-vaudoise-de-medecine","status":"publish","type":"post","link":"https:\/\/www.ftc.ch\/en\/societe-vaudoise-de-medecine\/","title":{"rendered":"Soci\u00e9t\u00e9 vaudoise de m\u00e9decine"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">360\u00b0 strategy, advice and permanent monitoring <\/h2>\n\n\n\n<p>Since the fall of 2017, ftc communication has been supporting the <a rel=\"noreferrer noopener\" href=\"https:\/\/www.svmed.ch\/\" target=\"_blank\">Soci\u00e9t\u00e9 vaudoise de m\u00e9decine<\/a> (SVM) in its internal (3,700 members) and external communication and providing permanent support on various issues (strategic communication advice, content creation, media relations, event organization, website and social media management). <\/p>\n\n\n\n<p>During the first 18 months of collaboration, the agency also carried out an analysis and complete overhaul of the institutional communication strategy of the SVM, which led, among other things, to: <\/p>\n\n\n\n<ul><li>the modernization of the visual identity (in collaboration with <a rel=\"noreferrer noopener\" href=\"https:\/\/haymoz.design\/\" target=\"_blank\">Haymoz Design<\/a>) <\/li><\/ul>\n\n\n\n<div style=\"text-align:center;margin-bottom:20px;\"><figure><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/ZO9azpxbFLE\" width=\"560\" height=\"315\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/figure><\/div>\n\n\n\n<ul><li>the complete overhaul of the <a rel=\"noreferrer noopener\" href=\"https:\/\/www.svmed.ch\/\" target=\"_blank\">website<\/a> (with <a rel=\"noreferrer noopener\" href=\"http:\/\/www.ergopix.ch\/\" target=\"_blank\">Ergopix<\/a> and Haymoz Design) and the creation of a <a rel=\"noreferrer noopener\" href=\"https:\/\/www.svmed.ch\/rapport-2018\/\" target=\"_blank\">100% online activity report<\/a><\/li><li>the launch of the <a rel=\"noreferrer noopener\" href=\"http:\/\/www.svmed.ch\/blog\" target=\"_blank\">Blog des m\u00e9decins vaudois<\/a> (BMV)<\/li><li>the opening of <a rel=\"noreferrer noopener\" href=\"https:\/\/www.linkedin.com\/company\/18549881\/admin\/\" target=\"_blank\">Linkedin<\/a> and <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/SVM_VD\" target=\"_blank\">Twitter<\/a> accounts <\/li><\/ul>\n\n\n\n<p>The agency also provides the editorial secretariat for the <a rel=\"noreferrer noopener\" href=\"https:\/\/www.svmed.ch\/association\/publications-svm\/courrier-du-medecin-vaudois\/\" target=\"_blank\">Courrier du M\u00e9decin Vaudois<\/a>, the magazine of the association published 6 times per year. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.ftc.ch\/wp-content\/uploads\/2019\/06\/Strate\u0301gie-communication-socie\u0301te\u0301-vaudoise-de-me\u0301decine.jpg\" alt=\"\" class=\"wp-image-5125\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">A story that began in 2001<\/h2>\n\n\n<p>Both sides didn&#8217;t know it yet but the story of ftc agency with the Soci\u00e9t\u00e9 vaudoise de m\u00e9decine (SVM) already began in 2001, when our current director <a href=\"https:\/\/www.ftc.ch\/en\/equipe\/francois-huguenet\/\" target=\"_blank\" rel=\"noopener noreferrer\">Fran\u00e7ois Huguenet<\/a> started working for the SVM at the very beginning of his career as communications advisor, on behalf of another agency at the time. It represented a good opportunity for him to learn about a new field of activity, as well as the internal and external issues of professional policy. <strong>For nearly 10 years<\/strong>, he thus already contributed to making the SVM a more audible player with the <strong>media<\/strong> and <strong>cantonal decision-makers<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>360\u00b0 strategy, advice and permanent monitoring Since the fall of 2017, ftc communication has been supporting the Soci\u00e9t\u00e9 vaudoise de m\u00e9decine (SVM) in its internal (3,700 members) and external communication and providing permanent support on various issues (strategic communication advice, content creation, media relations, event organization, website and social media management). During the first 18&#8230;<\/p>\n","protected":false},"author":16,"featured_media":5735,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[34],"tags":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ftc.ch\/en\/wp-json\/wp\/v2\/posts\/5562"}],"collection":[{"href":"https:\/\/www.ftc.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ftc.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ftc.ch\/en\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ftc.ch\/en\/wp-json\/wp\/v2\/comments?post=5562"}],"version-history":[{"count":8,"href":"https:\/\/www.ftc.ch\/en\/wp-json\/wp\/v2\/posts\/5562\/revisions"}],"predecessor-version":[{"id":5570,"href":"https:\/\/www.ftc.ch\/en\/wp-json\/wp\/v2\/posts\/5562\/revisions\/5570"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ftc.ch\/en\/wp-json\/wp\/v2\/media\/5735"}],"wp:attachment":[{"href":"https:\/\/www.ftc.ch\/en\/wp-json\/wp\/v2\/media?parent=5562"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ftc.ch\/en\/wp-json\/wp\/v2\/categories?post=5562"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ftc.ch\/en\/wp-json\/wp\/v2\/tags?post=5562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}