{"id":13145,"date":"2026-08-11T10:01:18","date_gmt":"2026-08-11T08:01:18","guid":{"rendered":"https:\/\/www.ftc.ch\/selsa-maadi-ftcs-new-consultant\/"},"modified":"2026-08-28T10:03:11","modified_gmt":"2026-08-28T08:03:11","slug":"selsa-maadi-ftcs-new-consultant","status":"publish","type":"post","link":"https:\/\/www.ftc.ch\/en\/selsa-maadi-ftcs-new-consultant\/","title":{"rendered":"Selsa Maadi, ftc\u2019s new consultant"},"content":{"rendered":"<p>Our agency is delighted to welcome Selsa Maadi as a new consultant with a particularly diverse and well-rounded professional background. With dual qualifications in telecommunications engineering and political science, Selsa Maadi initially pursued two intertwined careers over a period of 15 years: as a freelance journalist for 20 minutes, 24 heures, Bilan, Le Courrier and IB Com, and as a digital communications specialist at 20 minutes and the Federal Department of Foreign Affairs (FDFA), before moving into public relations at RTS.<\/p>\n<p>From 2015 onwards, he specialised in institutional communications within Vaud\u2019s healthcare and social sectors, working for organisations including the Vaud League for Health, Unisant\u00e9, the City of Lausanne\u2019s Childhood, Youth and Neighbourhoods Department, and AORIS, where he held various positions of responsibility.<\/p>\n<p>Selsa Maadi will primarily support ftc communication\u2019s clients across French-speaking Switzerland in developing institutional communication strategies and projects, as well as their digital and editorial implementation.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-12967\" src=\"https:\/\/www.ftc.ch\/wp-content\/uploads\/2026\/08\/generated-image-11-1-300x203.png\" alt=\"\" width=\"300\" height=\"203\" srcset=\"https:\/\/www.ftc.ch\/wp-content\/uploads\/2026\/08\/generated-image-11-1-300x203.png 300w, https:\/\/www.ftc.ch\/wp-content\/uploads\/2026\/08\/generated-image-11-1-1024x692.png 1024w, https:\/\/www.ftc.ch\/wp-content\/uploads\/2026\/08\/generated-image-11-1-768x519.png 768w, https:\/\/www.ftc.ch\/wp-content\/uploads\/2026\/08\/generated-image-11-1.png 1525w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our agency is delighted to welcome Selsa Maadi as a new consultant with a particularly diverse and well-rounded professional background. With dual qualifications in telecommunications engineering and political science, Selsa Maadi initially pursued two intertwined careers over a period of 15 years: as a freelance journalist for 20 minutes, 24 heures, Bilan, Le Courrier and&#8230;<\/p>\n","protected":false},"author":24,"featured_media":12966,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[35],"tags":[],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1 - aioseo.com -->\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Yassin Doujai\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.ftc.ch\/en\/selsa-maadi-ftcs-new-consultant\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"ftc communication SA | Public relations - Lausanne, Geneva\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Selsa Maadi, ftc\u2019s new consultant | ftc communication SA\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.ftc.ch\/en\/selsa-maadi-ftcs-new-consultant\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-08-11T08:01:18+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-08-28T08:03:11+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Selsa Maadi, ftc\u2019s new consultant | ftc communication SA\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ftc.ch\\\/en\\\/selsa-maadi-ftcs-new-consultant\\\/#article\",\"name\":\"Selsa Maadi, ftc\\u2019s new consultant | ftc communication SA\",\"headline\":\"Selsa Maadi, ftc\\u2019s new consultant\",\"author\":{\"@id\":\"https:\\\/\\\/www.ftc.ch\\\/en\\\/author\\\/yassin-doujaiftc-ch\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/www.ftc.ch\\\/en\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.ftc.ch\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Photo-Selsa-fond-gris.png\",\"width\":1127,\"height\":1395},\"datePublished\":\"2026-08-11T10:01:18+02:00\",\"dateModified\":\"2026-08-28T10:03:11+02:00\",\"inLanguage\":\"en-US\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ftc.ch\\\/en\\\/selsa-maadi-ftcs-new-consultant\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ftc.ch\\\/en\\\/selsa-maadi-ftcs-new-consultant\\\/#webpage\"},\"articleSection\":\"Agency life, Optional\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ftc.ch\\\/en\\\/selsa-maadi-ftcs-new-consultant\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.ftc.ch\\\/en\\\/#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.ftc.ch\\\/en\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.ftc.ch\\\/en\\\/category\\\/agency-life\\\/#listItem\",\"name\":\"Agency life\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.ftc.ch\\\/en\\\/category\\\/agency-life\\\/#listItem\",\"position\":2,\"name\":\"Agency life\",\"item\":\"https:\\\/\\\/www.ftc.ch\\\/en\\\/category\\\/agency-life\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.ftc.ch\\\/en\\\/selsa-maadi-ftcs-new-consultant\\\/#listItem\",\"name\":\"Selsa Maadi, ftc\\u2019s new consultant\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.ftc.ch\\\/en\\\/#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.ftc.ch\\\/en\\\/selsa-maadi-ftcs-new-consultant\\\/#listItem\",\"position\":3,\"name\":\"Selsa Maadi, ftc\\u2019s new consultant\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.ftc.ch\\\/en\\\/category\\\/agency-life\\\/#listItem\",\"name\":\"Agency life\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.ftc.ch\\\/en\\\/#organization\",\"name\":\"ftc communication\",\"description\":\"Public relations - Lausanne, Geneva\",\"url\":\"https:\\\/\\\/www.ftc.ch\\\/en\\\/\",\"telephone\":\"+41216147777\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.ftc.ch\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/cropped-favicon.png\",\"@id\":\"https:\\\/\\\/www.ftc.ch\\\/en\\\/selsa-maadi-ftcs-new-consultant\\\/#organizationLogo\",\"width\":512,\"height\":512,\"caption\":\"logo ftc communication\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ftc.ch\\\/en\\\/selsa-maadi-ftcs-new-consultant\\\/#organizationLogo\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.ftc.ch\\\/en\\\/author\\\/yassin-doujaiftc-ch\\\/#author\",\"url\":\"https:\\\/\\\/www.ftc.ch\\\/en\\\/author\\\/yassin-doujaiftc-ch\\\/\",\"name\":\"Yassin Doujai\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ftc.ch\\\/en\\\/selsa-maadi-ftcs-new-consultant\\\/#webpage\",\"url\":\"https:\\\/\\\/www.ftc.ch\\\/en\\\/selsa-maadi-ftcs-new-consultant\\\/\",\"name\":\"Selsa Maadi, ftc\\u2019s new consultant | ftc communication SA\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ftc.ch\\\/en\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ftc.ch\\\/en\\\/selsa-maadi-ftcs-new-consultant\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/www.ftc.ch\\\/en\\\/author\\\/yassin-doujaiftc-ch\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/www.ftc.ch\\\/en\\\/author\\\/yassin-doujaiftc-ch\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.ftc.ch\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Photo-Selsa-fond-gris.png\",\"@id\":\"https:\\\/\\\/www.ftc.ch\\\/en\\\/selsa-maadi-ftcs-new-consultant\\\/#mainImage\",\"width\":1127,\"height\":1395},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ftc.ch\\\/en\\\/selsa-maadi-ftcs-new-consultant\\\/#mainImage\"},\"datePublished\":\"2026-08-11T10:01:18+02:00\",\"dateModified\":\"2026-08-28T10:03:11+02:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ftc.ch\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.ftc.ch\\\/en\\\/\",\"name\":\"ftc communication SA\",\"description\":\"Public relations - Lausanne, Geneva\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ftc.ch\\\/en\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Selsa Maadi, ftc\u2019s new consultant | ftc communication SA","description":"","canonical_url":"https:\/\/www.ftc.ch\/en\/selsa-maadi-ftcs-new-consultant\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ftc.ch\/en\/selsa-maadi-ftcs-new-consultant\/#article","name":"Selsa Maadi, ftc\u2019s new consultant | ftc communication SA","headline":"Selsa Maadi, ftc\u2019s new consultant","author":{"@id":"https:\/\/www.ftc.ch\/en\/author\/yassin-doujaiftc-ch\/#author"},"publisher":{"@id":"https:\/\/www.ftc.ch\/en\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/www.ftc.ch\/wp-content\/uploads\/2026\/08\/Photo-Selsa-fond-gris.png","width":1127,"height":1395},"datePublished":"2026-08-11T10:01:18+02:00","dateModified":"2026-08-28T10:03:11+02:00","inLanguage":"en-US","mainEntityOfPage":{"@id":"https:\/\/www.ftc.ch\/en\/selsa-maadi-ftcs-new-consultant\/#webpage"},"isPartOf":{"@id":"https:\/\/www.ftc.ch\/en\/selsa-maadi-ftcs-new-consultant\/#webpage"},"articleSection":"Agency life, Optional"},{"@type":"BreadcrumbList","@id":"https:\/\/www.ftc.ch\/en\/selsa-maadi-ftcs-new-consultant\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/www.ftc.ch\/en\/#listItem","position":1,"name":"Home","item":"https:\/\/www.ftc.ch\/en\/","nextItem":{"@type":"ListItem","@id":"https:\/\/www.ftc.ch\/en\/category\/agency-life\/#listItem","name":"Agency life"}},{"@type":"ListItem","@id":"https:\/\/www.ftc.ch\/en\/category\/agency-life\/#listItem","position":2,"name":"Agency life","item":"https:\/\/www.ftc.ch\/en\/category\/agency-life\/","nextItem":{"@type":"ListItem","@id":"https:\/\/www.ftc.ch\/en\/selsa-maadi-ftcs-new-consultant\/#listItem","name":"Selsa Maadi, ftc\u2019s new consultant"},"previousItem":{"@type":"ListItem","@id":"https:\/\/www.ftc.ch\/en\/#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/www.ftc.ch\/en\/selsa-maadi-ftcs-new-consultant\/#listItem","position":3,"name":"Selsa Maadi, ftc\u2019s new consultant","previousItem":{"@type":"ListItem","@id":"https:\/\/www.ftc.ch\/en\/category\/agency-life\/#listItem","name":"Agency life"}}]},{"@type":"Organization","@id":"https:\/\/www.ftc.ch\/en\/#organization","name":"ftc communication","description":"Public relations - Lausanne, Geneva","url":"https:\/\/www.ftc.ch\/en\/","telephone":"+41216147777","logo":{"@type":"ImageObject","url":"https:\/\/www.ftc.ch\/wp-content\/uploads\/2020\/10\/cropped-favicon.png","@id":"https:\/\/www.ftc.ch\/en\/selsa-maadi-ftcs-new-consultant\/#organizationLogo","width":512,"height":512,"caption":"logo ftc communication"},"image":{"@id":"https:\/\/www.ftc.ch\/en\/selsa-maadi-ftcs-new-consultant\/#organizationLogo"}},{"@type":"Person","@id":"https:\/\/www.ftc.ch\/en\/author\/yassin-doujaiftc-ch\/#author","url":"https:\/\/www.ftc.ch\/en\/author\/yassin-doujaiftc-ch\/","name":"Yassin Doujai"},{"@type":"WebPage","@id":"https:\/\/www.ftc.ch\/en\/selsa-maadi-ftcs-new-consultant\/#webpage","url":"https:\/\/www.ftc.ch\/en\/selsa-maadi-ftcs-new-consultant\/","name":"Selsa Maadi, ftc\u2019s new consultant | ftc communication SA","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/www.ftc.ch\/en\/#website"},"breadcrumb":{"@id":"https:\/\/www.ftc.ch\/en\/selsa-maadi-ftcs-new-consultant\/#breadcrumblist"},"author":{"@id":"https:\/\/www.ftc.ch\/en\/author\/yassin-doujaiftc-ch\/#author"},"creator":{"@id":"https:\/\/www.ftc.ch\/en\/author\/yassin-doujaiftc-ch\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/www.ftc.ch\/wp-content\/uploads\/2026\/08\/Photo-Selsa-fond-gris.png","@id":"https:\/\/www.ftc.ch\/en\/selsa-maadi-ftcs-new-consultant\/#mainImage","width":1127,"height":1395},"primaryImageOfPage":{"@id":"https:\/\/www.ftc.ch\/en\/selsa-maadi-ftcs-new-consultant\/#mainImage"},"datePublished":"2026-08-11T10:01:18+02:00","dateModified":"2026-08-28T10:03:11+02:00"},{"@type":"WebSite","@id":"https:\/\/www.ftc.ch\/en\/#website","url":"https:\/\/www.ftc.ch\/en\/","name":"ftc communication SA","description":"Public relations - Lausanne, Geneva","inLanguage":"en-US","publisher":{"@id":"https:\/\/www.ftc.ch\/en\/#organization"}}]},"og:locale":"en_US","og:site_name":"ftc communication SA | Public relations - Lausanne, Geneva","og:type":"article","og:title":"Selsa Maadi, ftc\u2019s new consultant | ftc communication SA","og:url":"https:\/\/www.ftc.ch\/en\/selsa-maadi-ftcs-new-consultant\/","article:published_time":"2026-08-11T08:01:18+00:00","article:modified_time":"2026-08-28T08:03:11+00:00","twitter:card":"summary","twitter:title":"Selsa Maadi, ftc\u2019s new consultant | ftc communication SA"},"aioseo_meta_data":{"post_id":"13145","title":null,"description":null,"keywords":null,"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"Article","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":{"faqs":[],"keyPoints":[],"schemas":[],"titles":[],"descriptions":[],"socialPosts":{"email":{"subject":"","preview":"","content":""},"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2026-08-28 08:01:19","updated":"2026-08-28 08:04:00","seo_analyzer_scan_date":null,"focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"_links":{"self":[{"href":"https:\/\/www.ftc.ch\/en\/wp-json\/wp\/v2\/posts\/13145"}],"collection":[{"href":"https:\/\/www.ftc.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ftc.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ftc.ch\/en\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ftc.ch\/en\/wp-json\/wp\/v2\/comments?post=13145"}],"version-history":[{"count":2,"href":"https:\/\/www.ftc.ch\/en\/wp-json\/wp\/v2\/posts\/13145\/revisions"}],"predecessor-version":[{"id":13147,"href":"https:\/\/www.ftc.ch\/en\/wp-json\/wp\/v2\/posts\/13145\/revisions\/13147"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ftc.ch\/en\/wp-json\/wp\/v2\/media\/12966"}],"wp:attachment":[{"href":"https:\/\/www.ftc.ch\/en\/wp-json\/wp\/v2\/media?parent=13145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ftc.ch\/en\/wp-json\/wp\/v2\/categories?post=13145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ftc.ch\/en\/wp-json\/wp\/v2\/tags?post=13145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}