HomeGourmet, the first food delivery service that brings fine bistronomy to your office and your door, appointed us to organise their business launch. In charge of their global communication strategy, we supported them designing their website, brochure and in defining their social media activities. ftc also developed a prospecting strategy in order to raise awareness about HomeGourmet’s services and helped them prospecting for new customers.
A press conference was held at the company’s premises and included a presentation, a tour of their kitchens and tasting of various original menus. 15 media took part in the press conference, allowing HomeGourmet to make the headlines of “Le Matin” newspaper. Thanks to this new visibility in the media, their website traffic increased by 250%. Their orders also doubled after the launch.