Tinynode SA, a Lausanne based start-up, appointed the agency to help them increase media interest for their products. Tinynode developed an innovative parked vehicle detection system for outdoor parkings which is already used on over 30 sites across Europe. This type of product should become more and more important with the development of “smart cities”.
ftc was in charge of the whole PR strategy, from writing and sending out the press kit to rewriting the content of the website. We provided consultancy for visual material creation and advice on social media presence. We reached higher visibility among international specialised press as well as in local and Swiss business media.