80km across Leman Lake

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80km across Leman Lake

After setting off from Villeneuve (Vaud) on the 31st of July at 3.00 pm, best european long-distance swimmer Jaime Caballero reach Geneva by swimming for 22 hours 39 minutes.  He swam more than 80 km, thus helping the Diabetes Research Foundation raise diabetes awareness amongst media and population and encouraging people to practice sport. With the support of ftc, this unique event aroused huge interest amongst the public and was widely publicised by journalists in the whole Leman Lake area.

Our input

  • Influencer strategy
  • Media relations